Cause Without a Mission/Vision

 

Ray,

 

Remember several years ago when the Men's meeting considered ad nauseum developing a Vision Statement or Mission Statement? In their book "It's Not the Big that Eat the Small, It's the Fast that Eat the Slow" Jason Jennings and Laurence Haughton write:

 "The fastest companies in the world---those that get to market fastest---don't waste time sitting around a conference table processing visions with the creative types from HR They don't need to. They share something bigger and stronger. Each has a cause that they use to launch crusades."

 The authors define

Cause: that which gives rise to an action, a motive, a principle, a belief or purpose

 

Vision: something perceived in a dream, trance, spell, or stupor: something supernaturally revealed to a prophet.

 

Unlike missions and visions, which are generally created by committees and sufficiently watered down to please everyone, offend nobody, and motivate no one, a cause comes from a defining moment in the leader's life.

 

It occurred to me our problem is GSMCOC has no leader to have a defining moment in their life.

 

I remember the process of documenting a mission and a vision at Mead Corporation and the authors are dead on. Mead Corporation had a mission and vision but no cause and now there is no Mead Corporation.

 

 

Thanks, John Jenkins
865-803-8179  cell
Gatlinburg, TN

Email: jrjenki@gmail.com
Blogs:
http://littlepigeon.blogspot.com/
http://alumcave.blogspot.com/

 

 

"If I had asked my customers what they wanted, they would have told me, 'A faster horse.'"

 

---Henry Ford