In case you need some help sleeping, you can read this.
Developing Our Strategy
Who is Our Target?
No congregation can reach everyone. A radio station cannot appeal to everyone's taste in music. A station that alternated its format between classical, heavy metal, country, rap, reggae, and southern gospel would alienate everyone. No one would listen to that station.
Jesus had a target: "I was sent only to the lost sheep of the house of Israel." Matthew 15:24
Paul had a target and Peter had a target: "On the contrary, when they saw that I had been entrusted with the gospel to the uncircumcised, just as Peter had been entrusted with the gospel to the circumcised…" Galatians 2:7
A missionary must understand the culture of the people he intends to evangelize. Imagine a photographer shooting pictures without taking time to focus? What hunter would stand on the top of a hill and shoot randomly into the valley without taking aim at something?
Without a target, our efforts may be just wishful thinking.
Developing a Clear Target
Who can we reach?
The New Testament shows the Gospel spread through relationships. Andrew told his brother, Peter; Philip contacted Nathaniel; Matthew held a dinner party for other Tax Collectors; the woman told everyone in her village.
What kinds of people already attend? We'll reach those to whom we relate. We'll attract who we are, not who we want.
A successful fisherman is able to "read" the lake, or stream, or river, etc and figure out where fish are; he knows the time of day they like to eat; he knows the bait or lure to use depending on the type of fish; he knows when to change bait as temperature changes; he knows how deep to drop the line into the water; he knows when to move to a new location. He catches fish on their terms.
If we are to reach people we need to:
· Know what we are fishing for;
· Go where the fish are biting;
· Learn to think like a fish;
· Catch fish on their terms;
· Understand and adapt to their culture;
The longer you are a believer, the less you think like an unbeliever.
Our Biblical Purpose
A clear target only develops when we have three things in place.
1. We know our Biblical purpose;
2. We define whom in our community we are best equipped to reach;
3. We decide a strategy to reach those individuals.
It's going to take some time to come up with some clear answers to #2 and #3 but how about the Great Commandment and the Great Commission as an easily stated purpose that is Biblical and unique to us.
Great Commandment:
Matthew 22:37-40
"You shall love the Lord your God with all your heart and with all your soul and with all your mind. This is the great and first commandment. And a second is like it: You shall love your neighbor as yourself. On these two commandments depend all the Law and the Prophets."
Great Commission:
Matthew 28:19-20
Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age."
Planning with Purpose
Few churches are planning with purpose and precision. Most are devoted to simply maintaining existing programs and serving the present membership. Challenge and change are not in their vocabulary.
We must rise above mediocrity to excellence. Comfortable pews seldom stay filled. Every church must set long-range and short-range goals. In charting the future we must ask:
1. What do we want to accomplish? (A statement of purpose)
2. When do we want to accomplish it? (Long-range and short-range goals)
3. How do we want to accomplish our goals (Workable plans to achieve our goals)
4. Who will lead? (This involves assignment, responsibility and accountability)
5. How much will it cost? (This should only be asked after everything else has been considered)
Our Goals Must Become Our Eyes by which we see the Future
Dreams die first – then churches.
Why Strategic Planning is Important in Evangelism
Unless there is planning and strategy nothing happens. Think about the new Christians in your congregation. How did they come to Christ? Congregations should develop strategic plans.
Strategic planning helps us toward our goal, helps us devise means and develop grids to measure effectiveness.