Many of the keenest insights highly effective churches have learned were discovered through harsh reality; trial and error, abject failure, unexpected victories. One of their most important structural insights is one that most of them stumbled onto: You must limit your annual numerical growth.
Our research on congregational dynamics suggests that growing by more than 15 percent per year puts untenable stress on a church.
How can you limit growth without rejecting spiritually needy people? Here are some of the methods used by highly effective churches.
· Periodically preach a series of "hard truth" messages.
· Set higher and higher standards of quality in ministry.
· Limit program involvement to the maximum level at which a church can provide excellence.
· Modify marketing efforts based upon growth projections.
· Work cooperatively with other churches to introduce newcomers to other congregations that might be more effective at meeting their needs.
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