Welch Rules

Face Reality: Leaders who avoid reality are doomed to failure. Simple as that. Having faced reality, act on that reality. Too many leaders prefer to dwell on reality as they define it, but they operate under an illusion. Those who truly face reality cannot stop there. They must act on that reality and adapt their strategies to that reality. Face reality and there's a chance you can succeed. Stick your head in the sand and there's no question that you will fail. Facing reality may be the hardest thing a leader ever has to do. But it's essential. Based on ---Robert Slater's Get Better or Get Beaten!